Showing posts with label Gifts. Show all posts
Showing posts with label Gifts. Show all posts

January 16, 2012

Guest Post: Chic Soufflé on Valencia as a Modern Consumerist's City

Good taste is a difficult thing to have or acquire, but an invaluable attribute in the modern consumer society. Today I'm inviting a very good friend and fellow Valencia blogger, Chic Soufflé, to provide you a consumerist's geography of Valencia, a roadmap if you will. I follow her blog avidly—it being a blend of musings on international fashion and design trends and cross-cultural (US-Spain) exchange—knowing that it will always be in good taste.
Chic Soufflé's blog, "an eclectic mix of fashion, gastronomy and art. Why not?"

In the last year or so, Valencia has seemingly had a consumerist revival, with the grand opening of 3 (of my favorite) international stores. It is the third largest city in Spain, and one where it feels like shoppers never stop shopping. (Crisis, what crisis?) For those of you who are not familiar with the “shopping layout” of the city —I’m not talking about malls—, I will attempt to give you some tips on how to shop til you drop.

Valencia's new Apple Store on Colón
Probably the most well known shopping area in the city is Calle Colón. The area on and around this major street includes a couple of locations of the ubiquitous department store El Corte Inglés (not the only ones in the city), plus a good assortment of franchises and brands popular in Spain. Here you can get your fix of Inditex stores (Zara, Massimo Dutti, Oysho, Uterqüe, Pull and Bear, Stradivarius), or other Spanish classic fashion stores like Mango, as well as the popular H&M, shoe brand stores like Camper, cosmetic stores like The Body Shop, jewelry stores like Tous, etc. It is also on this street where at the end of 2011 two of my favorite stores, Muji and Appleopened. I’m sure all of you know Apple and there’s not much I can say there that will be news to you, but if you don’t know the Japanese store Muji, I recommend you stop by to check out what I can only describe as minimalistic and pragmatic merchandise (and travel-conscious!)

Elegant Japanese design at Muji


Uterqüe, higher end of the Inditex stores

Around Calle Colón there’s a small area of pedestrian shopping streets packed with stores, cafés, and restaurants. One of them is Pasaje de Ruzafa, where the lovely British store Lush opened in 2010 (yay!). They have amazing handmade cosmetic products (their bath bubble bars and soaps are to-die-for), so I recommend a shopping stop here if only to smell their products.

Delicious smelling bath salts from Lush

Right on the other side of Colón, beginning with—and centering around—Calle Jorge Juan, there is an area of smaller boutiques and brand name stores as well as a nice pit stop for the weary shopper, the Mercado de Colón. This beautiful historic building now hosts cafés and restaurants on their ground floor, a perfect open space to take a break from the busy Colón area. 

El Mercado de Colón at dusk

It’s around Jorge Juan where you can find more exclusive boutiques, and some Spanish designer names, but also international brand stores like the classic American Kiehl’s or the French furniture and design store Habitat. This last one is actually located in a very cute galleria called Galería de Jorge Juan. And around this area, you can also find some of the best pastelerías to buy fancy and delicious cakes and pastries, such as Monplá or La Rosa de Jericó. There is also one of Cacao Sampaka’s fine chocolate shops nearby, highly recommended for chocoholics. And if you are missing American cupcakes, do not worry, in the last few years they have become really popular and are popping up everywhere in Spain. Here there are a couple of chains that serve this sweet treat, among them the local Cupcake Valencia

Old and new pastry shops: La Rosa de Jericó (left), Cupcake Valencia (right)

Cacao Sampaka

Having covered one of my favorite shopping areas, it is now time to switch directions and go towards the small pedestrian Calle Don Juan de Austria. By the main exit of the Colón metro and one of the El Corte Inglés buildings, this street has mostly shoe and clothing stores, but also another shopping galleria, the Galería Don Juan de Austria, and a couple of international cosmetic stores, Sephora and L’Occitane. And of course, it’s yet another place to find the Inditex usual suspects, but hosts other popular Spanish clothing stores like Blanco. If you are hungry, visit Bar Casa Mundo, one of the famous places in town to stop for tapas and their famous bocadillo de calamares (OK, maybe not the best anymore, but certainly a classic).

Pedestrian shopping street of Don Juan de Austria

At the end of this street, crossing the Calle de las Barcas, is Calle Poeta Querol or, what some of us refer to jokingly as the “Valencian golden mile” (la milla de oro) because a lot of the luxury brands have stores on or around this street. Unlike in other cities, our so-called “golden mile” is not in one of the city’s avenues, but instead on quite a small street that does not get as much foot traffic. I guess that’s because if you can afford to shop in these stores, you know where they are and just go there, but it’s interesting that there’s not a lot of window-shopping in this area. You will find international designer names such as Louis Vuitton, Bulgari, Hugo Boss or Salvatore Ferragamo, and Spanish designers like Loewe or Purificación García. The famous (and the only international) Valencian porcelain company Lladró has a store on Poeta Querol. But there are also moderately priced stores on this street, for example Intermón (the Intermón-Oxfam store) or Nespresso (if you like coffee you probably have heard of this company—the store looks expensive but the coffee is not!) This streets ends at Calle de la Paz, which also has some designer (Carolina Herrera) and jewelry stores.

Loewe storefront on a corner of Poeta Querol

Fine ceramic gifts made by Valencia's Lladró

In the old city, there is a hipper area where you can find plenty of restaurants and bars, and that comes alive at night. Barrio del Carmen is an excellent place to go out for dinner or drinks, but you can also do some cool shopping that you can’t find elsewhere. One of my favorite clothing boutiques is called Envinarte Fusión, on Calle Serranos. They also own a wine shop two doors down on the same street with an excellent variety of national and international wines. I like the clothing store Monki and, although not technically in El Carmen, but in El Mercat neighborhood, Bugalú is a fun place to score some cooler accessories and clothing items. But the list of places is definitely longer than this, and it’s worth walking around the narrow streets of this old neighborhood to discover them.

Plaza del Tossal, one of many quaint plazas in El Carmen
great for taking a break from boutique shopping


Inside Envinarte Fusión

Oh my, how I’ve gone on! And I haven’t even mentioned another neighborhood that has in the last few years really taken off: Russafa! I encourage you to explore it, because it deserves another whole post. Great restaurants, great bars, and some very special shopping too. 

Future pursuits... the Russafa neighborhood runs along the
east side of the North Train Station tracks

It’s been fun writing about my city, and I hope this mini shopping guide has been helpful!

December 24, 2011

Those Perfect Gifts: Gifts Made in Spain

I'm wrapping up (pardon the pun) my series on gifts to buy in Spain, though surely it will return next year. It occurred to me, following a conversation with a colleague who saw the blog and one of these entries, that many of you may have mistakenly thought I was getting some kind of compensation or profit for promoting these products. 

Alas, that is not the case. I'm clearly not enterprising enough. I have featured products that I love, and that I want people to buy and help out their makers (and maybe even, in some small way, help Spain out of this economic crisis). So I didn't wait for producers to offer me pay, many of whom probably couldn't have. While I did notify them afterwards, it was as much to draw attention to the blog (among their fans) as to hope they might literally re-pay the kindness. Though I should say that often their response was quite kind and appreciative. Many thanked me for the attention, which flattered me since my blog itself is still quite a humble affair. One of the producers I featured offered to buy me a coffee the next time I passed through his town... but couldn't offer me any product. 

Which is fine. I wouldn't expect that (I would _love it_ and appreciate it, but never _expect_ it). Many of these Spanish producers are humble, small-time businesses who can't throw away their margin of profit on such small-fry media advertisements on blogs. By shining some attention on them, rather than on the many tacky and cheesy things that tourists purchase here in Spain (that are "Made in China" and reproduce "Hemingway paradigm" stereotypes), my hope is to help out these locals in what has been a tough time for all. And in the process, provide a cultural study of things… since culture is not only to be appreciated, but also often to be consumed.

One funny difference with Christmas in Spain are all the Santas climbing balconies...
Since most Spaniards don't have a chimney, Santa has learned to enter by way of the "balcón".

So here I offer a recap of this season's gift ideas, since probably many of you will continue to go shopping over the holidays, particularly those of you who are visited by the Three Kings on January 6th and not by Santa tomorrow. And maybe some of you will be visited by family over the holidays, and they'll want to buy some souvenir to take back with them... not to mention the start of "rebajas" (post-holiday sales) shopping season starts January 7th, and you'll want to get those things that Santa forgot. These ten gift ideas are a great starting point for getting a taste of Spain:






6) Spanish jamón – While I didn't write this entry particularly thinking of gift ideas, its popularity among expat readers (gauged by comments and page hits) suggests that jamón would make for a nice gift for those of you residing in Spain.



9) A belén to decorate the home with during the holidays

10) Or maybe some Spanish music or a Spanish movie

And there are really still so many more gifts to recommend: Spanish lace products ("de encaje"), pottery ("alfarería"), abanicos (those classic Spanish hand fans), a Spanish soccer team jersey (Barça or Real Madrid... or maybe the Spanish National Selection's jersey)... Not to mention products that other expat bloggers have been recommending this season: assorted local hand-crafted productsclassic Spanish Xmas sweets (e.g. turrón, mazapán) or other Spanish foods to take back home with you… and still more, I'm sure. So this is "to be continued" until next year. For now, I wish you all a Merry Christmas and wonderful holiday break! (Oh, and if you're still looking for ways to dress up your gifts or home with smart holiday decorations, you might check out these links on creative gift wrapping and seasonal home decor.)

Bon Nadal!


December 23, 2011

That Perfect Gift: Freixenet Cava + Chocolates

"El niño de Freixenet," iconic ad
for the company from the 1920s
So today, apparently, is the highest volume shopping day for Christmas in Spain. (Very naughty of all of you putting it off to the last minute!) I imagine most of you late shoppers are buying perfume or watches (this is at least what all the ads on TV seem to be for). But if you've manage to skip all the other ideas I've posted, and are still wondering what to give as a gift, I have a very simple and classy suggestion: a bottle of Freixenet's "cava" (a.k.a. Spanish sparkling wine) accompanied by a box of cava-friendly chocolates.

You may recall that I visited the Freixenet bodega this past September. It was fun, and the cava I tasted was delicious. But I've actually been a fan of Freixenet's for over a decade now. They've been exporting to the United States since the 1930s, and unlike the over-touted bottle of French champagne, a bottle of Freixenet in the States is usually only a bit more than $10, which is a very cheap option for such a fun and fancy drink. (You'll recognize the bottles… they're the dark black ones with the gold lettering on the label.)

Every year around the holidays Freixenet releases its annual widely anticipated "Felices Fiestas" ad campaign, so I'm taking this opportunity to throw my weight behind this Spanish product, to recommend it as a solid last-minute gift to buy for perhaps a party, a Christmas dinner, or (hopefully) a very romantic holiday evening with that special someone. (It is also the libation of choice for celebrating your winnings from "El Gordo".) Before continuing, a clarification. Freixenet is pronounced "Frey-sha-net". The "t" at the end _is_ _not_ silent… the word, after all, is Catalán, not French! 

Photo of the main entrance to the Freixenet Headquarters in Sant Sadurní d'Anoia

So, to continue, like all high-end alcoholic beverages, Freixenet has always had a advertising presence. One of its more iconic ads was the famous boy "el niño de Freixenet" seen in its commercial posters in the 1920, and which has become a kind of company logo. But starting in 1977, with a Xmas commercial featuring Liza Minnelli, the company ushered in a new era in its advertising, inviting famous people, often foreigners, to be the seasonal spokesperson for its cava. (There's good reason for this seasonal ad campaign: about 40% of all cava produced is sold around this time of year.) The basic formula behind Freixenet's Christmas campaign is to have some famous person, or to pair up two famous people, and then mount some visual spectacle around them where the color of cava features prominently. Also regularly featured are "las burbujas de Freixenet," the cava bubbles of the drink personified as showgirl-style dancers.

Spanish actress Maribel Verdú playfully dressed as "el niño de Freixenet" in the 1998 holiday ad

Rather than try and explain it in words, and to explain how it has come to be a routine feature of Spain's holiday seasonal landscape, here I list for you the stars featured over the past 35+ years, with the occasional annotation of more memorable ads, and when possible a link on their names leading you to the YouTube video of that year's ad (this blogger gives a nice historical summary of the campaign here):

1977: Liza Minnelli
1978: Club de Natació Kallipolis de Barcelona, as "las burbujas de Freixenet"


1979: Burbujas de Freixenet
1981: Gene Kelly [with the "burbujas de Freixenet" depicted as the rain from "Singing in the Rain"]


1982: Norma Duval, Cheryl Ladd and Anne Margret


1987: Victoria Principal [then famous for her role in the TV series "Dallas"]
1988: Josep Carreras
1990: Inés Sastre and "Superman" Christopher Reeve
1991: Don Johnson [then famous for his role in "Miami Vice"]

The Freixenet ads are also fodder for cultural commentary. In this video you can see
 
Martes y Trece parodying the 1993 Kim Basinger Freixenet Christmas ad.

1994: The stars of "Belle Époque" [which won the Oscar for Best Foreign Film the year before]
1997: Meg Ryan
1998: Alejandro Sanz, Maribel Verdú, Laura Ponte and Ainhoa Arteta [Maribel Verdú - dresses like the famous "niño de Freixenet" logo image]
2000: Lorin Maazel and "las Burbujas de Freixenet"
2001: Penélope Cruz
2002: Pilar López de Ayala [the year she won acclaim as "Juana la Loca"]
2003: Paz Vega
2004: Nieves Álvarez and Pierce Brosnan [spoofing his James Bond image]
2005: Gabino Diego and Demi Moore
2007: Martin Scorsese spoof directs a short film, that is actually a commercial for the drink 

I'm sure part of the popularity of this year's ad was the national pride in Spain's amazing
 
Synchronized Swimming Team, a regular medal winner in European and Olympic contests.

2010: Shakira [This makes sense given her World Cup hit song, the year Spain wins]
2011: Sara Baras and José Carlos Martínez [flamenco dancing]


Don't they just make you want to go out and buy a bottle of cava? In a way, by choosing famous people at the height of their fame, Freixenet has created a kind of yearbook of Christmas past, capturing the spirit of each year by giving the moment in time a face to remember it by. (And there are different types of cava for different tastes. This blog gives a nice explanation of the label in Spanish.)

Well, in addition to cava I recommend you get some chocolates. On our trip to Penedés, the very classy B&B we stayed at in Capellades gave us a complementary bottle of cava with a box of white chocolates that were an excellent accompaniment to the drink: Crackania from the Catalan company Casanella Xocolaters. I don't know that you can find these in the States, but you can here in Spain and I highly recommend them. They have "polpa de raïm" (grape pulp) in them, which is naturally the perfect flavoring for a sweet companion to sparkling wine. But in the US you can also order "Rabitos" through LaTienda.com, which is a similar idea (though with figs)… a sweet extra to blend with that bubbly fun of cava.

The perfect cava accompaniment: "polpa de raïm" + coconut shavings + white chocolate

You're certain to have a Merry Christmas with this combination!


Postscript: Oh dear! After writing this entry and posting it to go up later in the week, I discovered that Sangria Sol y Siesta had already written on this topic. Needless redundancy. Though as is always the case, in these situations, I can take some comfort from the fact that our approaches to the subject are fairly different.

December 16, 2011

That Perfect Gift: Spanish Footwear

So for this gift idea I had to go straight to the expert: my mother-in-law. She is an avid shoe-shopper, and shoes ("zapatos"; or as an industry, "calzado") are an important local industry in Spain. Put more succinctly, Spain is a shoe-making country. While Italy often gets all the attention internationally, I think Spain can match Italy for number of shoe manufacturers and quality brands. (Here I'm not speaking as an economist… I don't know the actual stats, but on a crude, utterly biased impression alone, I sure I'm right about this.) And, at least up until a few years ago, before the euro-dollar exchange rate shifted dramatically, quality shoes in Spain were seriously cheaper than in the States. (Spanish brands still are cheaper here.) 

So, while I confess I am not much of a shoe shopper, much less for women's shoes, even a shoe-style-challenged chap like me recognizes that shoes in Spain are excellent, stylish, comfortable, and affordable, a winning combination.

A quick scan of the website for the "Federación de Industrias del Calzado Español" (FICE) gives you a sense of the national presence of Spanish shoemakers. The major industrial areas for footwear production in Spain are the following: Elche, Elda, Villena, all in Alicante, and Vall d’Uixó in Castellón (Community of Valencia)… indeed, in 2010 the Comunidad Valenciana region was home to about 64% of all shoe manufacturers ("fabricantes")… followed by these other regions in descending order... Almansa and Fuensalida (Castile-La Mancha), Arnedo (La Rioja), Mallorca and Menorca (Balearic Islands); Illueca (Aragon) and Valverde del Camino (Andalusia). According to export stats from FICE, Spain predominantly exports to France and then other EU countries, though it also exports to the US and Japan.

• The brands:
A perusal of Spanish brands starts to give you an idea of the range of styles and high quality of shoes from Spain, but above all, of the incredible number of companies out there. Since this list is going to get pretty long, I'm keeping things succinct by annotating in parenthesis brand highlights (e.g. gender focus, locale of home base). You quickly see what I was saying about a serious concentration in Alicante, and also a strong showing on the Balearic Islands... both regions with a long history in shoe production.

Fashionist Carrie Bradshaw
wearing some "Manolos"
We can start with high fashion. Easily the most famous shoe designer to come out of Spain is Manolo Blahnik (women's). Carrie Bradshaw, in Sex in the City, made his shoes famous through her shopping obsession with them. This shoe designer was born on the Canary Islands (his mother is Spanish), but eventually moved away, and today the brand is based in the U.S. So once Spanish, but now more international. Still, it is probably not an accident that he came out of Spain. There are plenty of other established fashionable Spanish shoe brands.While they do not quite reach the same level of acclaim (or sticker shock), here is a list of some other higher-end shoe labels: Paco Gil (women's, Elda in Alicante), Brenda Zaro (women's), Bay shoes (men's, Mallorca), Pons Quintana (women's, Menorca), Carmen Poveda (women's, Alicante), Farrutx (Inca in Mallorca), Martinelli, Pedro Miralles (women's, Elche in Alicante)... and I'm sure I'm missing some others.

Something tells me I can't afford these Manolo pumps, but they sure are pretty.

At the mid range (i.e. where us mortals deign to shop) probably the most visible and recognized Spanish brand is Camper (from Mallorca). As is the case for many of these Spanish brands, Camper was the result of a younger generation shoemaker, Fluxá, from a long line of shoemakers, who decided to branch of from the family business and begin to build a national and then international brand. Another upscale shoe label, Lottusse (men's, Mallorca), is also from Fluxá family.

But Camper is just the tip of the iceberg, with many other Spanish brands who are starting to sport an "Hecho en España" (Made in Spain) label showing pride in the country's impressive industry. So here the list gets pretty long, though I (or really my mother-in-law) can vouch for most of these labels: Pikolinos, Panama Jack, Zinda (women's, Elche), Hispanitas (Petrer in Alicante), Pielsa (men's), Callaghan (part of the Grupo Hergar, in Arnedo, self-proclaimed "Ciudad del calzado"), Lodi (women's, Elda), Looky (women's, Menorca), Vulladi (home-wear and children's, Elche), Patricia Miller (women's)... And there are a few brands that I believe fit in here, but don't know from personal experience (again, i.e. from my mom-in-law): Magrit (women's, Elda), Amante (women's, Elda), Ángel Infantes (men's, Albacete in Castilla-La Mancha).

Then there are the slightly more affordable shoes priced in the mid to low range. In this group Wonders is the most recognizable. (I noticed the other day that the soles of my wife's Wonders shoes say: "Made with Love in Spain". Excellent!) But here there are also some newer, colorful brands, including 24 horas (Elche), Snipe (which makes natural, ecological shoes; based in Valencia!), La Cadena (Munilla in La Rioja), Valverde del Camino, Tejus (Alicante), Segarra (boots, Valle de Uxó in Castellón), Victoria (youth... in particular "bambas" or "zapatillas", Logroño)... and probably many more as well.


And this is _not_ an exhaustive comprehensive list of all the Spanish brands there are for shoes.

• The local styles
In addition to these many brands, there are a few styles of footwear that evolved from local Spanish shoe traditions.

Perhaps the most established and increasingly exported Spanish style of footwear are "menorquinas" sandals, or "abarca de Menorca". These simple, modest sandals are based on the humble, functional shoes that farmers and fieldworkers traditionally wore on the island. Today you can find them in all different colors and designs, from simple to incredibly elegant and expensive, but the base of their popularity is as a typical tourist purchase when you visit the islands. Though you'll notice that everyone, tourists and locals alike, wear them on the islands in the summer. When we visited Menorca this summer, we bought ourselves a pair of Ria menorquinas. Ria is probably the most famous of brands on the island. And remember how I said that Menorca is one of several major footwear producing regions? Well, there are hundreds of Minorcan shoe brands each with their own line of sandals in this niche market.



Another traditional Spanish shoe, "espardenyas" (which comes from the catalán word, "esparto," a kind of textile made of grass) is from the Catalán region. This local style comes from the very old style of shoes, "alpargatas", woven sandals, the origins of which probably go back to the ancient Egyptians, but whose introduction to Europe can be traced back to the medieval period in Spain and France. (Though similar shoes are also found in the Americas during the same period). For this style of shoe, one of the better known manufacturers is Castañer—yes, another not-yet-mentioned Spanish brand!—who specialize in more modern versions of this classic shoe.


• The Shops (in Valencia):
So given all these great brands and local styles it goes without saying that Spain is a great place to go shoe-shopping. But where to do it? Here I'm afraid I'm limited by my local(ized) knowledge, or more accurately that of my wife and mother-in-law. I can only recommend specific shoe shops ("zapaterías") in Valencia, but these three are tops: Zapa [C/ Don Juan de Austria 34, 46002 Valencia; t: 96 394 17 83], Aviñó [Paseo Ruzafa, 4, 46002 Valencia], and Yacaré [has three locations, but we normally shop at: C/ Colón 42, 46004 Valencia, t: 96 351 06 20].

But there are hundreds of local shoe shops in every major Spanish city. I'm sure if you go to any major shopping area you'll find some good ones, and then you just have to keep your eyes out for these tried and tested brands.

Again, I'm really not a shoe person. But after living here for many years, and more so after having investigated this story, even I have come to acknowledge that these Spanish shoe producers have elevated a craft to the level of an art. And they have done so with a certain practicality and modesty or lack of pretension that deserves some recognition. They are at the forefront of a culture of style and creative imaging, which embraces tradition (without clinging to it) rather than losing touch with it. So you really can't go wrong shoe shopping in Spain.

...

Finally, an observation on at least one noteworthy cross-cultural footwear difference between the States and Spain. If you're living in Spain, and especially if you're living with Spaniards, you'll want to get some footwear to wear around the house. I've discovered that most (if not all) Spaniards feel a really strong impetus to _never go barefoot at home_. While it is not overtly due to any concern with cleanliness—floors could be clean enough to eat off as far as they could care—I would say that Spaniards find the idea of somebody walking around the home without sandals (sandalias) or flip flops (chanclas) to be unhygienic and therefore a bit repulsive. (Note: wearing socks is not sufficient; it needs to be something that qualifies as footwear.) So I suppose they land on the opposite end of the spectrum from Americans, many of whom habitually go around their homes barefoot, and certainly Buddhists and some Asians who would ask you to remove your footwear before entering the house. So pack a pair of slippers or flip-flops when you visit them. (Or better yet, go shoe shopping once you get here! Menorquinas, anyone?)

December 5, 2011

That Perfect Gift: LaTienda.com and the Food Gift-Package

There is no better gift than indulging an expat's nostalgia. So one very nice gift for those Spanish expats living in the States, or for those American friends or family recently back from study abroad in Spain, is a food gift basket from LaTienda.com.

When my wife and I were living in the U.S. for many years, LaTienda.com was a real treat. Many of the ingredients needed to make basic Spanish Valencian dishes, like "Bomba" rice for paella, are not easy to find in U.S. supermarkets. LaTienda.com was a means by which we could secure them. Also, once my wife's Spanish parents discovered the website, a surprise package of Spanish foods arriving by mail became a regular fixture around birthdays or during tough periods when nothing but food from home could comfort us. (Janet Mendel's blog, My Spanish Kitchen, has a nice entry describing the history of La Tienda as a family business started in the 1990s that soon went online.)

A romantic tapas birthday dinner we had one year thanks to
a pleasant surprise in the mail from my wife's parents.

So why not make Spanish food products a great gift this Christmas, and there are many foods to choose from… Queso Manchego, Jamón Serrano, Chocolate Valor, Piquillo Peppers, Arroz "Bomba", those large pickled Caperberries… or that Christmas classic sweet, Turrón! Those are just some of my personal suggestions. If you don't trust me, you can peruse American foodie blogs. You'll find plenty of posts about Spanish dishes, ingredients, and how wonderful it is that LaTienda brings the Spanish pantry to you.


These Spanish basics helped me get through a rough period.
Nothing cures low spirits quite like a taste from home.

This "Paella Kit" has everything
you need to make paella at home
in the States... just add water.

And you'll want to dress it up with some Spanish wine. You can find Spanish wines at LaTienda, especially useful if you are having it delivered to that loved one you can't see over the holidays. If this is for someone in the same town as you, I suspect you can just duck into your local wine shop or supermarket and find a decent Spanish label wine for cheaper. I recommend a Penedés white, though I suppose the Rioja red is the famous one.

Apparently LaTienda.com now has a European branch, so now you can also send these Spanish goodies to all those expats and Hispanophiles in Great Britain, Germany, France, Italy…

¡Buen provecho!

November 28, 2011

That Perfect Gift: Spanish Cookbooks

If you, your friend, or your family don't already have a good Spanish cuisine cookbook, then why not add that to the Christmas shopping list this year? My wife and I like to cook, and when we were in the States we found a few cookbooks that met her high standards for "authentic," but also addressed the fact that you can't always find the exact same ingredients in the U.S. that authentic recipes call for in Spain.

In my opinion _the_ best Spanish cookbook in English is Penelope Casas's The Food and Wines of Spain (1982). Casas, married to a madrileño and a regular visitor to Spain, has been writing cookbooks for more than three decades. The Foods and Wines of Spain continues to be my favorite book by her, though she has other good ones. Great insights and cultural commentary accompany her recipes, which are pretty close to authentic if not spot on, but which also make good suggestions on sometimes necessary substitutions.




All the books in the Culinaria series will
make for nice additions to your kitchen
Another great cookbook to own is Culinaria Spain, by Marion Trutter. This is simply a beautiful book to own. It is great not just for the recipes and tips on cooking, but you will also want to put it on display and eat up the large colorful photos with your eyes. (This book actually makes a nice accompaniment to Penelope Casas's, which has no photos at all.) Culinaria is organized by region and has really nice spreads on the typical foods, ingredients, and dishes one can find in each region of Spain.

I also recommend you consider the various books by my fellow expat blogger Janet Mendel. On her blog she gives a nice overview of local ingredients and the kinds of cooking techniques and styles that people here use to prepare them. Given that she has been living in Spain for decades, the depth of her knowledge and appreciation for Spanish cuisine give her books an edge over the dozens of hack Tapas and Mediterranean cookbooks that are now flooding U.S. bookshelves. Perusing the online descriptions and profiles for each of her books, I would say that Cooking in Spain (1987, 2006) is your best bet for a standard recipe book. Cooking from the Heart of Spain (2006) and Traditional Spanish Cooking (2006) are better for those foodies who like to journey through the cultures and histories of their dishes and recipes. And Tapas—A Bite of Spain (2008), her latest book, caters to those of you wishing to tap into the recent culinary craze of tapas in the UK and U.S.

Check out Mendel's own description of her books at her blog here.

In general Mendel's recipes sound delicious, but be warned, they are often slightly different than traditional or conventional recipes. My litmus test for Americans who cook Spanish food is their paella recipe. (I can't help it, what with living in Valencia, the paella heartland.) Mendel's approach to this dish on her blog is actually quite ingenious. Recognizing the difficulty of reproducing authentic paella, she offers her readers "Paella a la Americana," a twist on the recipe chock-full of seafood goodies that Americans will enjoy and which simulates the idea of Spanish paella. I commend her efforts at exporting the paella principle abroad, though with my wife's proviso: this is not Spanish, and certainly not Valencian paella. (Penelope Casas, for example, is correct to observe that it is a common misconception in the US "that paella is loaded with ingredients." It is actually usually served in Valencia with fixed ensembles or combinations of a few select ingredients.) Since Mendel makes no pretense of her recipes being "traditional," I'm inclined to forgive these divergences from the "real thing." The most important thing is that the dishes taste good, right?

One feature that I like about Mendel's blog is that, since she is blogging her recipes throughout the year, she more or less follows the seasonal eating that Spaniards follow. In other words, she uses the ingredients as they become available and are in season. So the blog indirectly gives you some sense of when to look for figs or "higos" (answer: late summer) or cook traditional dishes with pomegranate, a.k.a. "granadas" (when they appear in Spanish markets in the fall).

For more cookbook or Spanish cuisine ideas, you can also check out these links:

http://spanish.about.com/cs/spanishcookbooks/

http://www.foodsfromspain.com/

November 21, 2011

That Perfect Gift: Cute Kitchenware

L'escuraeta is the diminutive in catalán for the cleaning, which
I would guess in the case of this traditional May market refers to getting
rid of things with the spring cleaning like at a "rastro," or flea market.
Every May in Valencia there is a wonderful visiting artisanal market at the Plaza de la Reina, known as the "mercat de l'escuraeta." Traditionally a pottery market, today you can find a wide variety of products made by local artisans. Why am I mentioning it now, in November, as a Christmas gift idea? Because this past year I discovered that many of this market's treasures, which make for excellent gifts, can be acquired throughout the year online or in regular shops in Spain. Here I mention two of my favorite typical Spanish kitchenware items which you might consider getting for that foodie friend of yours who loves to cook.

    • Cubiertos de madera
As we all now, olive oil and olives form a basic part of the Mediterranean cuisine. So not surprisingly, one can find a lot of olive tree ("el olivo") groves throughout Spain. What you may not have known is that olive wood ("madera de olivo") is excellent material for wooden cooking utensils. One of the stands at Mercat de l'escuraeta every year for 3-4 weeks of May is that of Los Oliveros [Miguel Beltrán s/n 12360 Chert (Cs), Xert/Chert, Castellón 12360; p: 964 490 359  f: 964 490 359], an artisanal shop specializing in carved wooden products using olive wood, and based in the small town of Chert in Castellón. If you visit their online shop, you can get a sense of their product line and contact them to make an order.

Los Oliveros makes really beautiful craft wooden kitchenware and utensils
 
The olive tree, iconic feature of the
Mediterranean landscape.
You should have no fear of ordering from them by mail (at least within Spain). They can arrange to mail it to you such that you don't have to pay for the order until you pick up the package at the Post Office. I have purchased a variety of things from them using this online/via mail method, including salad utensils ("cubiertos"), i.e. a serving spoon and fork, a spoon for cooking ("cuchara clásica"), and a flat spatula ("paleta") for cooking meats. I have been totally happy with my purchases. And as my in-laws tell me, a cooking spoon made from olive wood is "para toda la vida" [translation: it will last a lifetime].

    • Recipientes de barro cocido
The more traditional items at the market were "loza," i.e. crockery, a.k.a. earthen cooking pots. Two of the traditional ones make for great keepsakes from Spain. One is that traditional mortar ("mortero"), usually yellow with a dash of green on it. While is is meant to come as a set to use as a mortar and pestle, I bought a small one to use as a dip bowl (for example, for ajoaceite to serve with paella), which is a common use for it nowadays in Spain. The other typical kitchen item is a "cazuela de barro (cocido)" or (baked) clay pot, which is used here in Valencia for arroz al horno. If the standard, serves-four cazuela is too large and heavy for you to take on a plane back to the States, you can buy a smaller one for making crema catalana, gambas al ajillo, or huevos al plato. And you don't have to wait until the spring to buy one at this Valencian market. You can find them in most supermarkets or a bazaar chino all year long throughout Spain.


Whether wooden or clay, functional or decorative, these products help to dress up one's kitchen and one's meals and are, as they say here, "typical espanish"!

November 14, 2011

That Perfect Gift: Decorative Ceramics from Valencia

So if the "perfect gift" idea I mentioned last week is pretty well known, this week's recommendation is one that I think most visiting tourists know very little about. But, in that sense, it is (almost literally) a hidden gem: adornos cerámicos de Valencia (decorative ceramics from Valencia).

The history of ceramics in Spain is a long one, though things picked up during the Moorish occupation of southern Spain, and then really got going in the 15th century once Chinese ceramics, a.k.a. porcelain china, became popular and local artisans sought to import the technique into their own practices. Here in Valencia the tradition continues on, particularly in Manises and Paterna, where there is still a guild ("gremio") of Valencian ceramic makers and factories which reproduce the traditional ceramic production methods for making tiles, plates, and other decorative objects that appeared over the course of the 15th through 19th centuries. Here I would place these traditions into three categories of gift items.

• Azulejos: 

An example of the kind of ceramic tile plaques
one can find all over Valencia and its regional towns.
It was once quite typical in Valencia, and really all over the Iberian peninsula, to place decorative tiles ("azulejos") on building facades or hung/suspended on the ceilings of very fancy houses. People of a particular trade, lawyer, carpenter, and so forth, might hang a decorative tile outside their workshop ("taller") which showed a figure or image representing that trade. (Indeed, it is still the case that tiles play an important part in Spanish interior design. Spaniards' homes, more so than Americans', commonly have the bathroom and kitchen walls entirely covered by tiles, and might have (a different kind of) tile flooring.)

So one really lovely gift you can buy are ceramic tiles, following this tradition, which are mounted on wooden frames or adorn mirrors and other decorative displays. These traditional-style tiles tend to come in one of three modes. The oldest, based on a 15th century medieval style of production, is known here by its Catalan name "socarrat". The word socarrat, which literally means burnt, is also used to describe the (delicious) burnt rice at the bottom of the paella pan. (In other words, this is a _very_ Valencian word to know!) The socarrat is a red and black tile, red from oxidize iron and black from manganese, which is made by hand painting the tile and then super heating, baking it in an oven until the design is burnt into the clay ("arcilla"), thus the name. For more on the process, in Spanish, click here.


The other two traditional styles are the "gótico azul" (blue tiles) from Manises and "verde y morado" (green tiles) traditionally from Paterna. You can find images of ships, medieval trades, animals, kings and queens, dragons, or artistic geometric patterns.


• Decorative plates:

Ceramic plates can also make for a great gift and collector's item. (For European tourists, this could be an excellent local artisan item to build a collection around, as there are great ceramic traditions in Denmark (e.g. Royal Copenhagen) or in Italy, we got an artisanal plate in Sardegna with the classic "pavoncella" bird emblem of the island... just to name a few examples of local iconography and styles one can encounter. In Spain, there are many regions with local workshops who maintain their regional tradition and styles of producing ceramic plates. I have only limited knowledge of this, but I can tell you that once again Manises and Paterna have been historically important centers of innovation in this area. One particularly beautiful traditional style is this golden ornate plate from Manises. (To learn more about them, visit Valencia's Museo de la Cerámica, mentioned below)



• Other decorative items:

And if you are already in a shop buying socarrats and ceramic plates, then you can also look for decorative "pilas" (water basin for holy water or "agua bendita"), to hang on your wall, not to mention artisanal bowls, "cántaros" (jars or jugs), and so on. You'll find them emulating old and new styles, and in sets that can help brighten up a kitchen or mounted so as to add an accent to your office or living space.

A ceramic decorative holy water basin, the classic Spanish home decoration


Bowls, jars, plates, mounted tiles, mirrors, and many more beautiful, inexpensive gifts
made from Valencian ceramics that you can find at Artesanía Yuste

These all make for incredible gifts for friends and family back home. I've thoroughly tapped out this gift idea with my own family, who must collectively own an entire collection of Valencian ceramics. While there are plenty of stores in and around the Valencia capital, I am a very loyal customer of one shop in particular: Artesanía Yuste (Pza. Miracle del Mocadoret, 5 / Tf. 630 373 603), located in a small plaza just off the Plaza de la Reina. In my opinion, if you are making a visit to Valencia, the you _must_ stop by this shop. I am not kidding when I say that you can encounter a true piece of art at incredibly economic prices here, and its central location makes it easy to swing by before or after a visit to the Plaza Redonda or the Mercat Central or the Cathedral. In addition to reproductions, Yuste also sells a limited number of actual 18th and 19th century tiles.

Yuste carries all three styles of socarrat and a variety of traditional images,
already mounted on wooden frames as seen here.

If you call them, you can also ask to have tiles specially mounted however you want,
since they work directly with the producers in Manises and Paterna.

Despite its convenient location, it can be tricky finding Artesanía Yuste. Look for this
passageway ("Passatge de Giner") leading west off the Plaza de la Reina in Valencia.

Ceramics and textiles continue to be important in Spain, today, and particularly for the region along the coast between Valencia and Castellón/Tarragona, particularly around Benicarló. The region has grown rich from small scale, industrial production of these textile materials put to a variety of humble, but functionally important uses. However, Lladró, founded by brothers from the Valencian town Almàssera, has eclipsed these humble origins, and achieved an international renown. They specialize in very expensive high-end porcelain figurines. You can find Lladró shops all over the world, in London and New York (off Fifth Avenue near Central Park). Their figurines are collected by designers the world over. And such ceramic mastery is not limited to Valencia. There are traditional ceramic styles of production in Teruel, and I'm told that Sargadelos in Santiago de Compostela, Galicia, is also a very reputable. (For that matter, Portugal also has its own traditions.)  In fact, there must be tons more of these places throughout Spain, so any readers who have suggestions, please post comments!

One of Lladró's more contemporary girls.

Lladró's 1950s 'Valencia Girl' figurine

As with all high art and artesanal craft in Spain, these ceramic traditions not only make for great gifts, but also for interesting tourism. So here I can briefly point you to several nice tours you can do in and around Valencia: 1) the Museo Nacional de Cerámica y Artes Suntuarias, located in the impressive baroque palace of the Marqués de dos Aguas in Valencia's city center, 2) the town of Manises, located just outside to the west of Valencia (better known for being the location of the airport) has a Museu de Ceràmica which explains the production techniques, and 3) Lladró has a museum, "City of Porcelain," in Tavernes Blanques just to the north of Valencia (right next to Alboraia).

The amazing baroque palace of the Marqués de Dos Aguas,
which houses the Museo Nacional de Cerámica in Valencia

I personally love the Valencia ceramic museum's cuina, "typical Valencian kitchen," display shown here

Postscript: Please note that I have had to leave out entirely a discussion of pottery (alfarería), which, though related in some respects, has its own long history and tradition throughout Spain, but would also make for wonderful gifts and collectors items. I'll make a note of this for an entry next year around Xmas time!

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